Advertising

Advertising is an important aspect for any business. The PR side of advertising i.e. press releases, photo calls and websites is vital, but if you’re not also advertising your company in other areas I think you’re selling yourself short. A very good website for all you need to know about placing an advert is medialive.com. It has all the listings for local and national media. So if for example you want to place an advertisement with a coupon in your local paper you can see how much it will cost you depending on the size and colour of print along with contact details. The sign up process is very straight forward making it a user friendly website.

If your company can afford it, sponsorship can be of benefit to your company. You can chose how much you want to spend whether it is a small event or a local sports team, sponsorship helps get your company name out there and strait away wins over some potential customers.

A modern tactic by many businesses these days is to reward their customers for their loyalty. So the best idea is to organise a deal with another company in a compromise that both companies prosper from. This could include a discount weekend away in a hotel or free meal in a certain restaurant.

These are just a few basic ideas that if a little more creativity were added could prove to be successful business ventures. I will arise and go now, and go to rag week.