Blog post: Benefit's of social media

Greetings to all my readers, today I am going to discuss the advantages of social media and why small businesses should get involved.

The whole way in which business has traditionally operated is rapidly changing from physical to cyber. Slowly but surely the need for a workplace is deteriorating. Sales and awareness are becoming more prominent online. The importance of getting your business online should not be underestimated and failing to do so will lead to your company being left behind as its vital to change with the times.

I don’t know much about computers?

Don’t be frightened there are plenty of courses around to help people improve there IT skills, if a snot nosed ten year old can do it, then so can you.

Where do I start?

The best course of action is to immediately start up a company website, explaining the business and what it can off the public. Websites are not that difficult to set up and can be done for free on www.wix.com. I would advise paying the small annual fee of ten quid for a domain name however to get a more professional feel to the site and to ensure your site appears higher up on the search engine results page.

Every good business should get Facebook account. Facebook has over a billion users and is very easy to use, so it’s an obvious hub for potential customers. The most important aspect in order to maximize your Facebook account is updating frequently. Nobody is interested in old news, so making Facebook aware of your latest offers and activity is essential. Holding creative competitions or making jokes will go down a treat to ensure your Facebook experience is successful. Just like old school business, it’s all about building a relationship with your customers. Another social media website that could prove beneficial is twitter. Similar to Facebook, it’s important to constantly update and maintain a twitter account to achieve a good response.

If a business isn't online these days there not optimizing profits so basically to sum up get online, get tweeting and get involved otherwise you’re missing out!